About

Welcome! I'm so glad you're here.

My name is Joy, and I’m the founder of Blake & Birch—an online clothing boutique born from a lifelong love of fashion, a deep appreciation for practicality, and the journey of a dreamer.

I’m an immigrant from the Philippines and a Certified Public Accountant by profession. By day, I work with numbers—but fashion has always been my first love. Ever since I was a little girl, I’ve been drawn to the art of dressing: the confidence a great outfit brings, the way it expresses who we are, and the joy of putting together something uniquely yours.

Blake & Birch is more than just a clothing store—it's the realization of a dream to make fashion accessible, thoughtful, and enduring. I created this space to offer versatile, affordable pieces that can transition effortlessly from season to season, day to night, work to weekend.

We believe in style over trends, in creating a curated wardrobe that doesn’t encourage overconsumption but celebrates versatility. Every piece is chosen with purpose—so you can mix, match, and reimagine your wardrobe in countless ways.

Whether you're dressing for a busy day, a quiet moment, or a special occasion, I hope you’ll find something here that makes you feel seen, beautiful, and inspired.

Thank you for supporting this dream—and for choosing fashion that’s both conscious and timeless.

With gratitude,
Joy
Founder, Blake & Birch